To go ‘green’ requires changes to how people work, interact and use technology. Ian Gotts, CEO and founder of Nimbus, argues there are business and environmental benefits to business process management (BPM) and cloud computing.

Having spent the past year in San Francisco establishing our US office, it is pretty difficult to miss the ‘greening’ trend. Northern California is the green heartland. Everything and anything is recycled. There is a rising consciousness driven by companies wishing to be seen to be green, for example oil companies transforming themselves into energy companies and car companies pushing more efficient electric and hybrid cars. IT companies are touting their green cloud credentials. ...

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