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Green Organizations by Stephanie R. Klein, Ann Hergatt Huffman

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16

Protecting Green Consumers and Investors to Make Business Greener1

Kurt Strasser

Many companies seem determined to persuade us how green they are. Consider IBM, one of the most committed and most widely recognized companies. Its formal policy begins: “IBM is committed to environmental affairs leadership in all its business activities” (IBM, n.d.). It was the first major company to commit to a company-wide environmental management system, covering all its operations worldwide. Its policies include being an environmentally-responsible neighbor, conserving natural resources, using processes that do not adversely affect the environment, and sharing appropriate pollution prevention technology. And it has achieved real results while attaining substantial ...

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