Greener Product Design Examples
Perhaps the most prominent and successful greener product initiative is GE’s Ecomagination. An evaluation of GE’s program can tell us a lot about the elements of a successful greener product development program. We also will get a perspective on how a firm with diversified products, from microwaves and dishwashers to medical imaging equipment to windmills and locomotives, addresses sustainable design.
Ecomagination is a well-rounded top-down initiative that has been given significant attention by GE management. You would be hard pressed not to have heard of this program since the company has used television commercials, print advertisements, and digital marketing to communicate their greener ...
Get Greener Products, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
