CHAPTER 6

Peak-Performance Lifestyle

A Playbook for Leading

Bill Johnson, CEO of H.J. Heinz Company, learned about health from his father, a professional football coach for the Cincinnati Bengals. He applies this philosophy to himself and to his efforts to build a high-performance company at Heinz.

“If you plan each play in your drive meticulously and execute it flawlessly, you can make one first down, then another, then another, until you've taken the ball across the finish line,” he reasons.1

An example of this was his approach to streamlining the company, a sprawling consumer products business that has manufacturing operations on six continents and markets to more than two hundred countries. “I changed our focus from driving profits at any ...

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