Chapter 6

Growth Strategy


We have used the phrase “breakdown” value several times so far. The term breaking down has become a common phrase in the English language in reference to dividing some whole up into component parts. In sports, one of the most impressive feats in the history of breaking down complexity is Ben Hogan’s classic Five Lessons: The Modern Fundamentals of Golf.1 Mr. Hogan is one of the greatest champions in the history of the game, with 64 PGA tour wins between 1938 and 1959. These included nine major tournament titles, six of which came after a horrific 1949 accident in which the car he was driving collided head on with a Greyhound bus. In Five Lessons, he provides the first in-depth accounting of the golf swing ...

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