Notes

Chapter 1

1. Katz (2008, July 8). Also, Salter (1998, October 3) notes that proposition 103 highly regulated the insurance industry and cost Progressive $60 million in refunds.

2. Jaworski and Kohli (1990, December 7); MacMillan and Selden (2006); Sheth et al. (2000); Kim and Mauborgne (1997, January–February).

3. Porter (1980, 1985).

4. Wernerfelt (1984); Barney (1991); Porter (1996).

5. Day and Nedungadi (1994, April).

6. Slater and Narver (2000); Narver and Slater (1990); Kirca et al. (2005).

7. Hambrick (1982); Cohen and Levinthal (1990); Oxenfeldt and Moore (1978).

8. Davis et al. (1986).

9. See Hoch (1988); Urbany et al. (1991); Parasuraman et al. (1985); Moorman (1998).

10. In the past year, 155 executive MBA students who have participated ...

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