Notes

Chapter 1

1. Katz (2008, July 8). Also, Salter (1998, October 3) notes that proposition 103 highly regulated the insurance industry and cost Progressive $60 million in refunds.

2. Jaworski and Kohli (1990, December 7); MacMillan and Selden (2006); Sheth et al. (2000); Kim and Mauborgne (1997, January–February).

3. Porter (1980, 1985).

4. Wernerfelt (1984); Barney (1991); Porter (1996).

5. Day and Nedungadi (1994, April).

6. Slater and Narver (2000); Narver and Slater (1990); Kirca et al. (2005).

7. Hambrick (1982); Cohen and Levinthal (1990); Oxenfeldt and Moore (1978).

8. Davis et al. (1986).

9. See Hoch (1988); Urbany et al. (1991); Parasuraman et al. (1985); Moorman (1998).

10. In the past year, 155 executive MBA students who have participated ...

Get Grow by Focusing on What Matters now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.