Grow Faster by Changing Your Innovation Narrative

Book Description

Companies seeking to lead organic growth in their industry should start with a coherent, positive innovation narrative and reinforce it with action. Four innovation levers that organic growth leaders use to stay ahead of competitors are: (1) investing in innovation talent, (2) encouraging prudent risk-taking, (3) adopting a customer-centric innovation process, and (4) aligning metrics and recognition with innovation.

Product Information

  • Title: Grow Faster by Changing Your Innovation Narrative
  • Author(s): George S. Day, Gregory P. Shea
  • Release date: January 2019
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60205