Book DescriptionCompanies seeking to lead organic growth in their industry should start with a coherent, positive innovation narrative and reinforce it with action. Four innovation levers that organic growth leaders use to stay ahead of competitors are: (1) investing in innovation talent, (2) encouraging prudent risk-taking, (3) adopting a customer-centric innovation process, and (4) aligning metrics and recognition with innovation.
- Title: Grow Faster by Changing Your Innovation Narrative
- Release date: January 2019
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60205