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Grow Your Investments with the Best Mutual Funds and ETFs: Making Long-Term Investment Decisions with the Best Funds Today by Stephen McKee

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Introduction

AFTER 30 YEARS OF CHALLENGING THE FINANCIAL INDUSTRY STATUS quo by providing successful investment results based on a sound, proven strategy, I have two rules. Rule 1 is don’t lose it. Rule 2 is don’t forget rule 1. Sound trite? Sound familiar? It has been my statement of purpose the whole time: we strive to provide the most return with the least risk.

What’s the alternative to this goal? You may be surprised to learn that there is one. Banks, brokerages, mutual funds, and insurance companies generally tell the public something different. Their first rule is this: “Buy and hold our products for the long term.” Their second rule stems from their first one: “Diversify because following our rule number one may eventually hit your portfolio ...

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