6Making sustainability your competitive advantage

Like most business leaders today, you are concerned about the environment and you want your business to be environmentally friendly. But what many entrepreneurs want and how they do business may be two different things. You might lack specific knowledge, or maybe business is just too crazy, so recycling and conserving energy don’t quite move up to the top priority. Most of us are guilty of not paying enough attention to how our business impacts the environment. This chapter will demonstrate the awesome potential of local businesses to be successful and help save our planet.

Over thirty-five years after the first Earth Day and the enactment of significant government environmental regulations, ...

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