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Growing Software by Louis Testa

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Chapter 19. PRODUCT ROADMAP AND STRATEGY

Strategic planning requires more than sales predictions and a financial plan—it requires a product strategy and a product roadmap based on thoughtful analysis of where the company began, where it is heading in the future, and how it plans to get there. The development manager plays a critical role in the process by producing a realistic product roadmap that sets the course and coordinates business needs with development, marketing, sales, and other team strategies.

Senior management must look continuously at the road ahead while remembering the paths the company has already taken. As a senior manager, you must watch your step to avoid pitfalls while focusing on the horizon that leads to your company's future. ...

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