2 UNLOCKING YOUR OWN CREATIVE POTENTIAL
The focus of this chapter is on your ability to imagine and deliver against your goals in ways that delight and surprise, and mark you out as someone who creates amazing results. One of the key questions at any job interview is: ‘Give me an example of how you came up with a new and creative solution in the last six months.’ Many organisations clearly want and value creative people; but is creative ability something you are born with or is it something you can nurture and develop?
WHY IS THIS IMPORTANT?
In the 1990s, the business mantra was that the only sustainable source of competitive advantage was knowledge. It was this belief that gave rise to knowledge management as organisations strove to collect, ...