Chapter 6
Laying the Foundation for Growth
IN THIS CHAPTER
Taking science as your model
Following your north star
Looking at product growth
As with anything meant to be long-lasting, when it comes to setting in motion an engine of sustainable growth, you first need to create a strong foundation for that engine. With that foundation in place, you can put yourself in a position to execute a process that has been proven to work at some of the fastest growing companies around. After all, growth hacking is nothing if not methodical when it comes to exploring and acting on potential opportunities for breakout growth.
Doing It Like a Scientist: Developing and Testing Hypotheses
When you were in high school, you likely found yourself in science lab, where during the course of the year you ran a number of experiments. Whether it was physics, chemistry, or biology, you had to document your experiment plan in a certain format. That document probably had a structure like this:
- Title: A short description of the experiment
- Hypothesis: A short summary of the purpose of the experiment
- References: Facts or data from external sources that justify the experiment
Materials: The list of items you ...
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