Ten Key Benefits of the Growth Hacking Methodology
IN THIS CHAPTER
Helping your business
Helping your customer
Improving your product
In this chapter, I summarize ten important benefits that the growth hacking methodology provides to organizations and products. Keep in mind that, in order to take full advantage of the growth hacking process, you need to have buy-in at the highest levels of the organization and establish trust with other teams so that you can focus everyone’s efforts on whatever delivers the greatest value to your customers.
A Focus on Process versus Tactics
If you take away only one lesson from this book, I hope that it’s this: Growth hacking is a process. Sustainable growth can come only from growing value for your customers on an ongoing basis. The growth process helps you understand where the strategic focus of your team’s growth efforts should be, which in turn produces ideas for you to test that lead to specific tactical decisions for your team to act on.