CHAPTER 3
Rediscovering Scale
“Concentrate your energies, your thoughts, and your capital.”
—ANDREW CARNEGIE
The Industrial Age was a moment in history—a singular, transformative flash—yet it still frames how we look at the world.
Many of us may romanticize the period as a simpler time. It was the era of industrial titans: Carnegie, Rockefeller, J. P. Morgan. Sure it took vision, ambition, and capital, but if you brought just the right ingredients together, and added just enough hard work, you just might create a spark and ride a virtuous cycle of scale economies to amazing heights.
It is tempting to think we are still there, a less ambiguous time when bigger was better, and the rules of the game were much clearer. In the Industrial Age, with ...
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