CHAPTER 8

Simplify

“Can I make one suggestion to you my friend? Just simplify. There is just too much going on here—you’re evil, you’re asthmatic, you’re a robot, and what is the cape for? Are we going to the opera?”

PHARAOH KAHMUNRAH TO DARTH VADER, NIGHT AT THE MUSEUM 2

Without focus, your bold agenda will likely die on the vine. The chairman of a major multinational corporation bemoaned to us that the amount of complexity in the business had grown to such a level that its leadership had lost the ability to drive bold new strategies through the organization. Essentially, they could no longer “steer the ship” (his words). That’s an awful position to be in if you’re competing on a level playing field without discernible strategic advantage. ...

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