Growth or Bust

Chapter 2The Echeloned Strategy Process

It seems that 80 percent of the leaders of small to mid-sized companies feel that they have a well-defined and complete strategy all mapped out and effectively being followed through. But the reality I see after auditing many of these plans and supposed strategic processes is that the vast majority of companies don’t have a fleshed-out strategy and are missing several key elements, such as decisions on direction, essential areas of objectives, and, most importantly, steps that make a strategy a process. Most companies could significantly build up, rev up, and more effectively follow through on an intensified growth-focused strategy. Ensure that there is a regular, quarterly walk-through of your strategy ...