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The Future of a Growth Product Manager
Product management has radically evolved over the past decade. The rapid pace of technological innovation and digital disruption has led to the rise of PLG, where the product itself is the main driver of customer acquisition and revenue growth. This approach centers around designing and optimizing products to solve customer problems and promote organic adoption.
As technology advances, competition continues to intensify, and digital transformation becomes a necessity. Due to this, PLG has become essential for business survival and success. Companies that embrace it react faster to market changes, build stronger customer relationships, and sustain long-term growth. This hyperfocus on products necessitates ...
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