Table of Contents
Preface
Part 1: A User-Centric Management Strategy
1
Introduction to Growth Product Management
The emergence of growth product management and its importance in today’s business environment
Key responsibilities and skills of a GPM
Product strategy
User research
Data analysis
Experimentation and iteration
Key processes of growth product management
Strategy development
User research and insights
Experimentation and iteration
Data analysis and insights
Cross-functional collaboration
Performance measurement and optimization
Stakeholder communication
Challenges of implementing growth product management processes
Challenge 1 – Limited resources
Challenge 2 – Organizational resistance
Challenge 3 – Complex data analysis
Challenge 4 ...
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