Chapter 1

Introducing Guerrilla Analytics


In this chapter, we begin by discussing the very broad field of data analytics and what it means to do data analytics. To help us frame the subject of this book and escape any marketing and hype terminology, we will define what “data analytics” means for us. We will then look at the various types of projects in which data analytics is performed. This will give us an understanding of the entire spectrum of data analytics projects. We describe the particular type of analytics project that are the subject of this book. Specifically, these projects are defined by being very dynamic and having many disruptions while also being subject to several constraints. These are “Guerrilla Analytics” projects. ...

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