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Guerrilla Analytics by Enda Ridge

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Chapter 12

Introduction to Testing

Summary

This chapter introduces testing in Guerrilla Analytics projects. It begins with describing where testing fits within the Guerrilla Analytics workflow. We will then discuss the fundamental concept of what it means to test something and why it is important. The areas of analytics testing will be introduced. You will also learn some tips on testing that can be applied across all these areas.

Keywords

Testing
Expected Value
Test UID
Unique Identifiers

12.1. Guerrilla Analytics workflow

Figure 44 shows the now familiar Guerrilla Analytics workflow. In this figure you can see that testing is one of the fundamental building blocks on which all workflow activities are based. Ideally, testing should happen ...

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