6 Key Art & Posters

Together with the film’s title, the most important element in the marketing and promotion of the film very well may be the key art. Commonly referred to as poster design, the key art consists of the fundamental design elements (title, tagline, images and credit block) that make up a film’s poster, advertisements, website and social media banners and other marketing and promotional artwork.

If the key art – and particularly the poster – is interesting, potential audience members are far more likely to read the film’s ratings and reviews and to watch the film’s teasers and trailers. Assuming they like what they see, they may rent or purchase the film.

However, if the key art is weak and unappealing, potential audience members ...

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