Guerrilla Film Marketing

Branding, Marketing and Promotional Audit

Market Research

1. Have you instituted a process of regularly identifying and tracking trends with regard to the film industry, marketing and promotion, emerging business models, technology, the audience’s entertainment options, etc.?
2. What industry periodicals do you regularly read or subscribe to? What industry associations or guilds are you a member and do you regularly attend meetings or other events? Which formal and informal film markets do you attend? Who are the industry professionals with whom you maintain regular contact?
3. Given the state of the film industry and emerging trends, what are the implications for your career, production company and future film projects? Do you have a clear vision of ...