Hacking Marketing

Acknowledgments

Writing this book has been a humbling experience.

In examining the fascinating confluence of marketing and technology—a passion I've nurtured for most of my career—I've drawn upon hundreds, more likely thousands, of sources of inspiration. In the process of attempting to synthesize those pieces into a coherent narrative, I have had the opportunity to reflect on a lifetime's worth of lessons that I've been fortunate to learn from so many teachers and fellow travelers along the way.

My gratitude for all of the people who have contributed to my mental models of modern marketing management is immense—yet, sadly, exceeds my ability to remember them all for the credit they deserve here. I hope those whom I neglect to mention by name will forgive me. But because done is better than perfect (hacking credits), I'll offer the following thank-yous with the caveat that they are woefully incomplete.

First and foremost, thank you to some of the giants whose shoulders I have stood upon: Steve Blank, Stewart Brand, Fred Brooks, Clay Christensen, Seth Godin, Ron Jeffries, Eric Ries, Ken Schwaber, Jeff Sutherland, Ohno Taiichi, Nassim Nicholas Taleb, and Mark Zuckerberg.

Thank you to the agile marketing community, especially Travis Arnold, Matt Blumberg, John Cass, Jason Cohen, Frank Days, Jim Ewel, Jeff Gothelf, Barre Hardy, Greg Meyer, Mike McKinnon, Neil Perkin, David Quinn, Roland Smart, Miguel Tam, Jascha Kaykas-Wolff, Mark Verone, and Mike Volpe.

Thank you to the many marketing ...