© Tony Jing 2018
Tony JingHacking Product Designhttps://doi.org/10.1007/978-1-4842-3985-8_6

6. Design Is About Priorities

Especially for Startups
Tony Jing1 
San Francisco, California, USA

One of the core differences between a product designer in a startup and a product designer in an established company is the spectrum of responsibilities. Startups are the very definition of chaos. This is the case even in the most organized and well-run startups. By their nature, startups are the manifestation of a group of people not knowing whether something will succeed but trying it anyway. Some of those people provide the money (investors); others provide the skills (founders and employees).

There Is No “Right Time”

For most startups, product roadmaps and ...

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