LESSON 1My Cousin Arman’s Lesson
Let me start by saying that I have a lot of really smart people in my family. I am not sure they all know this, but by comparison, I often feel pretty dumb.
One of my cousins is a cardiologist. Arman is not your typical, “let’s just make the rounds” kind of doctor. He’s much more. His bedside manner is outstanding, and he makes patients feel like they’ve known him all their lives. Arman has a soothing personality that makes patients feel he is looking out for them the way a friend would. Outside work, he’s a regular guy whose favorite movies are 300 and Star Trek. He can talk about TV or movies all day long.
Arman is brilliant and his research exemplifies that point. He has written books and articles on just about ...
Get Hal Becker’s Ultimate Sales Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
