Hal Becker’s Ultimate Sales Book

LESSON 11The Proposal

I don’t ever recall going to a sales training seminar or class that taught you how to write a proposal using simple, common sense. I’m sure there are courses out there somewhere that cover this subject. I’m not speaking about the grammar, punctuation, or even sentence structure of proposal writing. I’m referring to the kind of proposal you and I would like to read, and definitely something your client or customer would want to read as well.

Typically, a company’s marketing department will instruct the sales staff on what makes a good or decent proposal. Following the training session, the salespeople are in control of what goes into the proposal and what reaches the prospect or client. In smaller companies, you often find ...