Introduction

We all know there are many books out there that have been written on the subject of sales and how to sell. The question is, How many of those books actually helped someone to become a better salesperson?

This book is a different concept. It’s a sales book and a sales training course rolled into one. You can read a little bit at a time or the entire book. Whatever your approach, the key is to retain the new information you learn and apply that information to your daily sales habits.

In this book, I combine the information from a number of articles I have written for syndicated publications. You will notice that many of them are quick reads that contain a lot of common sense and practical information that many salespeople have forgotten. ...

Get Hal Becker’s Ultimate Sales Book now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.