Combining Letterform Styles


Now that we’ve covered the basics of building letterforms and decorating our compositions, let’s take a look at how to combine letterform styles in a way that effectively communicates the message we want to convey.

In this chapter, we will cover the following principles, which will help you make decisions when combining letter styles:

  • Consider the mood.
  • Establish a hierarchy.
  • Create contrast.
  • Design intentional guides and slants.
  • Pair opposites.
  • Don’t go overboard.
  • Stay open to options.
  • Stay organized.

Consider the Mood

Every letter style has a mood associated with it that helps communicate the message ...

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