The event market: An introduction
Compared to other industries, the international event industry is relatively young. Most international event industry associations were founded only 50 or even 30 years ago. China embarked on its trade fair activities in the 1980s, and has experienced an unprecedented development of event-related activities ever since. The first university programmes in event management were launched a decade ago.
The event market is a highly fragmented market with many facets. The rate of labour division within the event value chain is high. Since the event market is so manifold, it is difficult to give this ...
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