China outbound: How China will affect the international meetings industry
This article focuses on the future influence of China on the meetings industry in all major countries and cities that are active in the meetings business.
In the first part, we discuss why, where and when Chinese delegates, exhibitors, visitors and event organisers play an important role, and attempt to determine suitable parameters that function as driving factors or predictors for this development. Next, we identify and discuss these driving factors and suggest a comprehensive qualitative forecast model for China’s outbound meeting activities. ...
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