How to organise successful meetings in China
Following the rapid growth of the Chinese economy, the Chinese MICE industry has played an increasingly important role to be part of the economy. Focusing on the international association meetings, the article suggests a successful meeting should be able to generate profits, impact the local industry positively and provide business opportunities for the attendees. Also, the article discusses the bidding process, congress organisation, sustainability and digitalised meetings in China.
1 Introduction ...
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