The development of Asia-Pacific’s meetings industry
The global meetings industry has become one of the key segments on which to concentrate for destinations throughout the world. This article provides an overview of the international association meetings market and a statistical profile of the Asia-Pacific region by drawing on data from the International Congress and Convention Association (ICCA), explaining destination attractiveness in the context of hosting meetings in cities. It examines the origin of the term “M.I.C.E.”, which is ubiquitously adopted today, and explores its links with the wider tourism ...
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