Handbook Event Market China

Where do they want to go? Expectations of Chinese talents from their future employer

Schinnenburg, Heike, Walk, Marlene, Jin, Quan

Highly qualified talents are scarce in China’s tough labour market. In particular, the generally small companies of the service and event industry are struggling to compete with multinational companies in terms of payment and internal career paths. So how can companies become attractive employers for the young generation in China? How can the expectations of young talents be met to foster long-term commitment and satisfaction? This chapter uses data from an empirical study in Shanghai and discusses the implications ...