The role of China in Germany’s exhibition industry
China has advanced to being one of the German trade fair industry’s most important partners in recent years. This is visible in the growing participation of Chinese exhibitors and visitors to German fairs, as well as in the significant presence of German exhibitors in China. The reason why Chinese exporters’ presence at German fairs is growing so quickly is that trade fairs in Germany are international leaders in terms of both quality and visitors from around the world. The Association of the German Trade Fair Industry (AUMA) plays an important role in maintaining ...
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