Handbook of Business Communication

Peter Handler

9 Company websites

1.Introduction

2.Mixed dialogicity

3.Semiotics, linguistic structures and pragmatics

4.Transversal topics

5.Conclusion

1Introduction

The sheer range of communicative options facilitated by the internet means that websites have become very widely used commercial as well as communication tools. First and foremost, they offer functions suited as to every type of business, from manufacturers of construction materials to merry-go-round operators: introducing the company, presenting its products and services, providing contact details, offering informative customer service (usage, processing and operating instructions) and establishing feedback channels (e.g., for complaints). In essence, these functions provide information ...