46 ◾ Handbook of Concierge Medical Practice Design
the data and the determination of its relevance to your particular strategy is
where the value of the advice is measured. This is something we do when
we come on site for our first visit with a client. It is included in the price
of the first visit. It doesn’t have to cost tens of thousands of dollars, but my
approach to this is vastly different from most other consultants.
I subcontracted my services as a healthcare consultant for several years to
Maritz Research, one of the largest custom market research companies in the
United States and among the top 15 research companies in the world. That’s
where I get my market research and analysis skills and experience. It’s how
I learned how to si