58 ◾ Handbook of Concierge Medical Practice Design
Here are some ideas you can start with:
◾ High- profile and prominent people in your community
◾ People who may want to maintain the strictest level of confidentiality
such as sports figures, newscasters, politicians, prominent business lead-
ers, entertainers, and so on
◾ People who may not want to be on an electronic medical record
(“preppers” and survivalists)
◾ Wealthy people who demand a certain class of service
◾ People who engage in certain sports activities
◾ People with infertility problems, cardiac problems, neurological prob-
lems, psychiatric problems, trauma victims, AIDS/ HIV patients, patients
with autoimmune diseases, patients with lung diseases, cancer patients,
patients inte