What Sets You Apart from Other Concierge Physicians? ◾ 63
of your leader ship. But having it is not the same as mastering how to use it
to set you apart in the market niche you’ve chosen.
In a leader ship role, your patients and employees and others with whom
you enjoy professional relationships will look to you for direction and sup-
port. They need to believe that you know what you’re doing, and that you
have the ability to guide them to success. This is why having expert power
is so important if you want to be a good concierge physician and a health-
care leader.
When you’re perceived as an expert, people trust you. For example, physi-
cians trust consultants to help them build a practice, guide strategic planning,
keep them in compliance wi ...