What Sets You Apart from Other Concierge Physicians? ◾ 73
contractor will work on assigned tasks that increase the concierge
physician’s face- to- face communication and direct contact with senior
influencers in the community. A consultant may be called upon to
develop the strategy and action plan that the contractor will carry out.
And again, I want to emphasize, don’t allow yourself to be taken advan-
tage of by paying higher hourly rates for consultants who charge higher
rates for developing a strategy when a contractor carries out the steps
to execute the strategy on your behalf. The rate for the public relations
person to call on the phone and make inroads and opportunities is a
lower contract rate, often paid on a performance basis, n