Skip to Main Content
Handbook of Concierge Medical Practice Design
book

Handbook of Concierge Medical Practice Design

by Maria K. Todd
December 2014
Intermediate to advanced content levelIntermediate to advanced
212 pages
5h 40m
English
Productivity Press
Content preview from Handbook of Concierge Medical Practice Design
Clarifying Your Business Concept97
Your concept has to be strong in at least one area, or you won’t be
able to describe how you will be truly competitive. If you don’t have exact
answers now, just write down what you can. We will do more with this in
Sprint #2.
Exercise 8: Testing Market Preferences for Your
Concierge Amenities Package & Price Point
I’ve used this exercise with many client physicians with plans to transition
an established practice.
1. First, call upon 10–15 patients (5–6 couples) whose opinions you
respect and trust, selected from your “most likely to sign up” list.
2. Compose a letter inviting them to participate on a marketing research
panel for a date 3 to 6 weeks in advance, on an evening or a Saturday
morning. Mak ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Physician Alignment

Physician Alignment

George Mayzell MD, MBA, FACP, William R. Breen Jr.
The NEW Employee Manual

The NEW Employee Manual

Benjamin Gilad, Mark Chussil
Enabling Healthcare 4.0 for Pandemics

Enabling Healthcare 4.0 for Pandemics

Abhinav Juneja, Vikram Bali, Sapna Juneja, Vishal Jain, Prashant Tyagi

Publisher Resources

ISBN: 9781466568181