
108 ◾ Handbook of Concierge Medical Practice Design
◾ A good company name communicates the correct information.
◾ A good company name is timeless.
◾ A good company name is easy to spell and pronounce.
◾ A good company name is memorable.
Exercise 1: Business Naming Exercise
Questions Name 1 Name 2 Name 3
What names have you
considered so far?
What about the name tells
your customers what you
do?
What about the name tells
your customers what they
get?
What about the name
conveys a feeling? What
kind of feeling?
Are the names already
trademarked by someone
else?
COMPANIES LIKE NAMELAB CHARGE BETWEEN
$25,000 AND $75,000 FOR AN AVERAGE NAMING
PROJECT A ...