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Chapter 9
Business Intelligence for the
Concierge Medical Practice
Now it is time to start to gather business intelligence about your competitors.
Complete the exercises that follow to guide your research. Feel free to add
anything that is unique or relevant that goes beyond my checklists.
Exercise 1: Analysis of Competitors
Their Website
Do they have their own site?
Is it modern looking? Or out of date?
Is it easy to navigate?
Does it contain sticky content?
Does it contain custom graphics and
photographs or the same cheesy stock
photos on everyone else’s site?
Are there patient materials and
educational tools present?
Are there downloadable forms? ...