Customer Response Modeling
Preamble
Most organizations, whether for profit or nonprofit purposes, exist to develop and promote some things or ideas related to their organization. One of the major activities of these organizations is to appeal to people outside their organizations to join them, support them, or purchase their goods or services. Traditional means of doing this included offering goods and services in storefronts, by advertisements in appropriate venues, and by contacting a broad spectrum of people by phone or mail. These methods are rather passive. The philosophy was to build it, ...
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