CHAPTER 7

Ecopreneurship for Sustainability: Role of Entrepreneurial Bricolage, Design Thinking, and Creative Self-Efficacy

Parag Rastogi and Radha R. Sharma

The role of business practices in dealing with sustainability issues such as environmental degradation and climate change has become a centerpiece in the sustainability-related literature (Porter and Kramer, 2011). In the realm of entrepreneurship, the concepts of ecopreneurship, sustainable entrepreneurship, and social entrepreneurship are more on the lines of Austrian economist Joseph Schumpeter’s concept of “creative destruction.” The chapter presents a novel approach involving design thinking to develop environmentally sustainable solutions in infrastructure industry. This approach is ...

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