Chinmoy Bandyopadhyay and Subhasis Ray
Social entrepreneurs (SEs) address sustainability-related challenges by adopting appropriate revenue-generating business models. However, combining sustainability and business-related aspects poses unique challenges for them. While these challenges are well documented, research has not adequately described the role of marketing in achieving sustainable development goals through social entrepreneurship. In this chapter, we discuss how marketing is important for social enterprises, what challenges it poses, and how they are addressed. Using information from past literature on social enterprise ...
Get Handbook of Sustainable Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
