The literature on the economics of risk and uncertainty has had a far reaching impact
on our understanding of individual choice, market behavior, and public interventions
to enhance market performance. This work has not only broadened the domain of
economic inquiry but also has established the frameworks that are used in the design
and evaluation of policies. The chapters in this Handbook provide self-contained but
advanced treatments of these important topics.
Risk taking and attitudes toward risk in economics can be said to start at the level of
the individual. Compared with most branches of consumer theory, theories and models
of attitudes ...
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