the rate of helmet usage. In this instance, the behavioral response is not large enough
to offset the direct protection that helmets provide and the overall chance of a head
injury falls.
Viscusi and Cavallo (1996) examine consumer survey data to determine the likely
offsetting response to the introduction of child-resistant mechanisms on cigarette light-
ers. The overwhelming majority of parents would continue to exercise the same level of
care keeping the newly equipped lighters away from their children and educating them
on their dangers, but about 12 percent of the sample indicated they would reduce pr ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.