on various methodological issues concerned with the running of experiments. We start
with an examination of the type of decision problem.
14.1.5Different Kinds of Experiments
All the experiments that we have discussed so far have involved a set of pairwise-choice
questions (with the random lottery incentive mechanism used to furnish an appropriate
incentive). Such questions are easy for subjects to understand. They are also easy to use
in an experimental session. However, they are not particularly informative: if the subject
states that they prefer L to R, that is all you know—and you do not know how much
they prefer L to R.
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