James Martin
26Rhetoric and the Emotions
Abstract: Rhetoric has long been associated with a type of emotive speech that persuades by non-rational means. This reductive association has been used to discredit rhetoric both as a type of knowledge and as an ethical practice for sustaining political community. Since Plato, Western philosophy has often regarded abstract, logical thought as a superior mode of reasoning with unique access to higher principles of social and natural order. The separation of passions from reason was further enforced in the modern era as emotion came to be viewed as a fundamentally physiological process. Yet rhetoric’s implication that reason blends inescapably with emotion makes it uniquely attuned to the affective binding ...
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