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Handbuch Sprache im multimodalen Kontext by Hartmut Stöckl, Nina-Maria Klug

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Charles Forceville

10.Pictorial and Multimodal Metaphor

Abstract: Over the past decades, metaphor has come to be seen as a trope that governs thought, not just language. A consequence of accepting this view is that its manifestations should be examined in semiotic modes other than language alone. Research of non-verbal metaphor has hitherto mainly focused on its role in gesturing and in visuals. This chapter provides an overview of issues that deserve attention in the investigation of pictorial (or: visual) metaphor, and of multimodal metaphor involving visuals. These issues include: monomodal versus multimodal metaphor; identifying non-verbal metaphor; creative versus structural metaphor; diegetic versus extradiegetic source domains; metaphor ...

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